It reveals how a few graffiti artists in a subway can spark a wave of crimes, how a small gold box changed a product's sales, and how a few youngsters made Hush Puppies into the international success they are today. The book explores different products, thoughts, and information that spread like wildfire. This book, The Tipping Point, will help answer this question.

Have you ever thought: Why do these brands become so popular so quickly? Who started the trend? Perhaps it’s a newly opened restaurant that takes over a city, or a book that suddenly becomes a bestseller. Similar to Hush Puppies rise, many other brands suddenly explode in popularity. This ultimately led to the brand’s success. Young people wearing old school shoes caught the attention of some prominent fashion designers who in turn caught the attention of magazines.

They were trying to rebel against conventional modern fashion and went looking for something older and less stylish to set them apart. Hush Puppies became popular due to just a few youngsters in Manhattan East Village and SOHO District who started wearing their shoes. Today the company sells their product in over 120 countries around the world.īut how did this turn around happen? The company itself did nothing yet even today they are a staple of modern fashion trends. In 1996, sales increased to 1.72 million pairs and Hush Puppies won the prize for best accessory at the Council of Fashion Designers. But in 1995, even though the company did not change their shoe design or increase marketing, yearly sales suddenly exploded to 430,000 pairs of shoes. In 1994 the brand was just selling over 30,000 pairs of shoes a year, a number so low they were considering stopping production. The classic American shoe brand, Hush Puppies, was once an almost unknown company. Today we will unlock the book The Tipping Point by Malcom Gladwell.

The tipping point audio book